The SEVEN®haircare mission is to inspire hairstylists and their salon clients to discover and express their own unique brand of beauty and style every day. From creating professional products focused on healthy ingredients for hair and scalp, to giving back to causes that are near and dear to our hearts, we are committed to delighting our devotees who value simple, luxurious, and effective rituals in beauty and in life.

Our products were developed over a ten year period by professionals in the trade, determined to create a unique and compact styling range. In 2012, Dapper Dan Matt Paste was launched and quickly became the most versatile matt styler we had ever experienced. In 2014 we added a Deluxe Pomade and a Matt Clay to the range, and since then we've worked non-stop to release even more top quality products – from oil-based water-soluble Heavy Hold Pomade to 100% vegan friendly Vegetable Soap and more!